# #7b30fd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b30fd`
- RGB: rgb(123, 48, 253)
- HSL: hsl(262, 98%, 59%)
- OKLCH: oklch(0.545 0.271 290.9)
- Relative luminance: 0.1342
- Nearest named color: Poisoning Purple (#7f01fe, Δ 3.029) — https://brandsweets.com/colors/poisoning-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7b30fd

## Tints & shades

- Tints (toward white): #8844fd, #9558fd, #a26dfe, #af81fe, #bb95fe, #c5a4fe, #d2b8fe, #dfcdfe, #ece1ff, #f9f5ff
- Shades (toward black): #6b17fd, #5a02f2, #5102d9, #4602bb, #3c02a2, #310183, #28016a, #1c014c, #130132, #080014

## Harmonies

- Complementary: #b2fd30
- Analogous: #304bfd, #e230fd
- Triadic: #fd7b30, #30fd7b
- Split-complementary: #fde230, #4bfd30
- Tetradic: #fd304b, #b2fd30, #30fde2

## Colors that go with #7b30fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7b30fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7b30fd: 3 real palettes, including Render's brand system and Calm's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #7b30fd, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #7b30fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7b30fd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7b30fd: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #7b30fd: two real palettes: Mastodon hosted on mastodon.social's brand system and Roblox's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #7b30fd in two real palettes: Circuit and Taco Bell's brand system, as the accent. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6108fd (7.09:1)
- On black (#000000): 3.68:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8e4efd (4.66:1); AA: background → #e6e6e6 (4.57:1); AAA: text → #ab7cfe (7.05:1)

## Brands using this color

- **Yahoo** — secondary #7d2eff (Δ 0.468) — https://brandsweets.com/colors/brands/yahoo-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b30fd-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b30fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.