# #7b2d8b

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b2d8b`
- RGB: rgb(123, 45, 139)
- HSL: hsl(290, 51%, 36%)
- OKLCH: oklch(0.451 0.161 320.4)
- Relative luminance: 0.0795
- Nearest named color: Galactic Grapevine (#6b327b, Δ 4.12) — https://brandsweets.com/colors/galactic-grapevine
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7b2d8b

## Tints & shades

- Tints (toward white): #9034a2, #a43cb9, #b352c7, #bd69ce, #c780d6, #d297dd, #dcaee5, #e7c9ee, #f2e0f5, #fcf7fd
- Shades (toward black): #71297f, #672574, #592064, #4f1d59, #44194d, #3a1541, #301136, #220c27, #18091b, #0e050f

## Harmonies

- Complementary: #3d8b2d
- Analogous: #4c2d8b, #8b2d6b
- Triadic: #8b7b2d, #2d8b7b
- Split-complementary: #6b8b2d, #2d8b4c
- Tetradic: #8b4c2d, #3d8b2d, #2d6b8b

## Colors that go with #7b2d8b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #7b2d8b: 4 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #7b2d8b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7b2d8b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7b2d8b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7b2d8b in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Tomato** #ff6347 [pool] — 3 real palettes, including Golden Hour and FedEx's brand system put Tomato beside #7b2d8b, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7b2d8b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #7b2d8b in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.11:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.59:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b04ac4 (4.62:1); AA: background → #c2c2c2 (4.55:1); AAA: text → #c67cd5 (7.25:1); AAA: background → #f0f0f0 (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b2d8b-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b2d8b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.