# #7b2869

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b2869`
- RGB: rgb(123, 40, 105)
- HSL: hsl(313, 51%, 32%)
- OKLCH: oklch(0.425 0.139 337.4)
- Relative luminance: 0.0675
- Nearest named color: Bane of Royalty (#871466, Δ 3.265) — https://brandsweets.com/colors/bane-of-royalty
- Moods: warm
- Page: https://brandsweets.com/colors/7b2869

## Tints & shades

- Tints (toward white): #963180, #ad3894, #c346a8, #cb5db3, #d378c0, #dc93cc, #e4aad7, #ecc5e4, #f4dcef, #fdf7fb
- Shades (toward black): #70245f, #642055, #5c1e4f, #511a45, #45163b, #3a1331, #2e0f27, #270c21, #1b0917, #0f050d

## Harmonies

- Complementary: #287b3a
- Analogous: #64287b, #7b2840
- Triadic: #697b28, #28697b
- Split-complementary: #407b28, #287b64
- Tetradic: #7b6428, #287b3a, #28407b

## Colors that go with #7b2869

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #7b2869 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7b2869: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #7b2869's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #7b2869: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7b2869: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7b2869: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #7b2869 in two real palettes: Mailchimp's brand system and Garnet, as the supporting colour. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold
- **Rust** #b7410e [pool] — Rust shows up next to #7b2869 in two real palettes: Wayfair's brand system and Garnet, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.94:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c242a6 (4.62:1); AA: background → #b8b8b8 (4.51:1); AAA: text → #d378c0 (7.22:1); AAA: background → #e6e6e6 (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b2869-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b2869" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.