# #7b1ea9

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b1ea9`
- RGB: rgb(123, 30, 169)
- HSL: hsl(280, 70%, 39%)
- OKLCH: oklch(0.458 0.206 310.8)
- Relative luminance: 0.08
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 0.92) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7b1ea9

## Tints & shades

- Tints (toward white): #8e22c3, #9f2bda, #ab45de, #b75fe3, #c279e7, #cc8eeb, #d8a8f0, #e4c2f4, #efdcf9, #fbf6fd
- Shades (toward black): #711c9c, #65188b, #5b167e, #4f136c, #45115f, #390e4e, #2f0b41, #230830, #190623, #0d0311

## Harmonies

- Complementary: #4ca91e
- Analogous: #351ea9, #a91e92
- Triadic: #a97b1e, #1ea97b
- Split-complementary: #92a91e, #1ea935
- Tetradic: #a9351e, #4ca91e, #1e92a9

## Colors that go with #7b1ea9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #7b1ea9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Crimson** #dc143c [pool] — Crimson is paired with #7b1ea9 in 3 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7b1ea9: 3 real palettes, including Slack's brand system and Peacock, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7b1ea9 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #7b1ea9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7b1ea9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7b1ea9: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #7b1ea9 in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.07:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ab45de (4.64:1); AA: background → #c2c2c2 (4.53:1); AAA: text → #c279e7 (7.18:1); AAA: background → #f0f0f0 (7.09:1)

## Brands using this color

- **Wayfair** — accent #7b189f (Δ 1.768) — https://brandsweets.com/colors/brands/wayfair-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b1ea9-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b1ea9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.