# #7b1945

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b1945`
- RGB: rgb(123, 25, 69)
- HSL: hsl(333, 66%, 29%)
- OKLCH: oklch(0.394 0.137 358.6)
- Relative luminance: 0.0534
- Nearest named color: Beet Red (#7e203f, Δ 1.976) — https://brandsweets.com/colors/beet-red
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/7b1945

## Tints & shades

- Tints (toward white): #981f56, #b62566, #d42b77, #da498a, #e0679d, #e580ad, #eb9ec0, #f1bbd4, #f7d9e7, #fdf7fa
- Shades (toward black): #721740, #661539, #5d1334, #50102d, #480f28, #3b0c21, #330a1d, #260815, #1e0611, #11030a

## Harmonies

- Complementary: #197b4f
- Analogous: #7b1976, #7b1e19
- Triadic: #457b19, #19457b
- Split-complementary: #197b1e, #19767b
- Tetradic: #767b19, #197b4f, #1e197b

## Colors that go with #7b1945

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #7b1945 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Taupe** #483c32 [pool] — Taupe is paired with #7b1945 in 5 real palettes, including Bookshop and Blush, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Blush (https://brandsweets.com/palettes/light#blush), Cider (https://brandsweets.com/palettes/warm#cider), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com). — https://brandsweets.com/colors/taupe
- **Crimson** #dc143c [pool] — Crimson is paired with #7b1945 in 3 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), M&M's (https://brandsweets.com/colors/brands/mms-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7b1945: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #7b1945: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #7b1945, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7b1945: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #7b1945 wants: a warm off-white that shares its undertone, so #7b1945 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.16:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.07:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d5307a (4.53:1); AA: background → #adadad (4.53:1); AAA: text → #e26fa3 (7.04:1); AAA: background → #d9d9d9 (7.2:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b1945-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b1945" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.