# #7b01fe

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b01fe`
- RGB: rgb(123, 1, 254)
- HSL: hsl(269, 99%, 50%)
- OKLCH: oklch(0.524 0.292 292.4)
- Relative luminance: 0.1139
- Nearest named color: Poisoning Purple (#7f01fe, Δ 0.8) — https://brandsweets.com/colors/poisoning-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7b01fe

## Tints & shades

- Tints (toward white): #881bfe, #9634fe, #a048fe, #ad62fe, #bb7bfe, #c894fe, #d5aeff, #dfc2ff, #eddbff, #faf5ff
- Shades (toward black): #6f01e4, #6501d0, #5901b7, #4f01a2, #430189, #360170, #2c005b, #200042, #16002e, #0a0014

## Harmonies

- Complementary: #84fe01
- Analogous: #0105fe, #fa01fe
- Triadic: #fe7b01, #01fe7b
- Split-complementary: #fefa01, #05fe01
- Tetradic: #fe0105, #84fe01, #01fefa

## Colors that go with #7b01fe

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7b01fe on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7b01fe in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7b01fe — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #7b01fe: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7b01fe: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7b01fe: two real palettes: Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #7b01fe in two real palettes: Circuit and Taco Bell's brand system, as the accent. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen
- **Midnight Blue** #191970 [pool] — Two real palettes: Lavender Haze and Kraken's brand system put Midnight Blue beside #7b01fe, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7401ef (7.02:1)
- On black (#000000): 3.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9b3efe (4.51:1); AA: background → #d9d9d9 (4.54:1); AAA: text → #b876fe (7.06:1)

## Brands using this color

- **ClickUp** — primary #7612fa (Δ 1.129) — https://brandsweets.com/colors/brands/clickup-com
- **ClickUp** — accent #7612fa (Δ 1.129) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b01fe-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b01fe" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.