# #7a9c44

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7a9c44`
- RGB: rgb(122, 156, 68)
- HSL: hsl(83, 39%, 44%)
- OKLCH: oklch(0.648 0.123 127.1)
- Relative luminance: 0.2833
- Nearest named color: Bavarian Green (#749a54, Δ 2.021) — https://brandsweets.com/colors/bavarian-green
- Moods: neutral
- Page: https://brandsweets.com/colors/7a9c44

## Tints & shades

- Tints (toward white): #88ae4c, #97b95f, #a2c171, #b0ca86, #bcd298, #c7daaa, #d5e3bf, #e1ebd1, #eff4e6, #fafcf8
- Shades (toward black): #6f8e3e, #648038, #597132, #4e632c, #435525, #38471f, #2d3919, #212b13, #161c0c, #0b0e06

## Harmonies

- Complementary: #66449c
- Analogous: #9c9244, #4f9c44
- Triadic: #447a9c, #9c447a
- Split-complementary: #444f9c, #92449c
- Tetradic: #449c92, #66449c, #9c444f

## Colors that go with #7a9c44

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7a9c44: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #7a9c44 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Unity's brand system put Blue beside #7a9c44, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #7a9c44 in 4 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #7a9c44 in 6 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7a9c44: 5 real palettes, including Guinness's brand system and Intel's brand system, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #7a9c44 in 4 real palettes, including Rolex's brand system and Subaru's brand system, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/hunter-green
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #7a9c44, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #617c36 (4.72:1); AA: background → #292929 (4.62:1); AAA: text → #485c28 (7.4:1)
- On black (#000000): 6.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #80a348 (7.25:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7a9c44-b0bea2-4e5ddf-222d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7a9c44" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.