# #7a7fcd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7a7fcd`
- RGB: rgb(122, 127, 205)
- HSL: hsl(236, 45%, 64%)
- OKLCH: oklch(0.626 0.117 279.7)
- Relative luminance: 0.2372
- Nearest named color: Flood (#6677bb, Δ 4.431) — https://brandsweets.com/colors/flood
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7a7fcd

## Tints & shades

- Tints (toward white): #858ad1, #9498d6, #9fa3db, #aeb1e0, #b9bce4, #c4c6e9, #d3d4ee, #dedff2, #ededf8, #f8f8fc
- Shades (toward black): #646ac4, #4e55bc, #4148aa, #383e94, #30357e, #272c68, #1f2251, #16193b, #0e1025, #06060f

## Harmonies

- Complementary: #cdc77a
- Analogous: #7aa9cd, #9e7acd
- Triadic: #cd7a7f, #7fcd7a
- Split-complementary: #cd9e7a, #a9cd7a
- Tetradic: #cd7aa9, #cdc77a, #7acd9e

## Colors that go with #7a7fcd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7a7fcd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #7a7fcd in 9 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #7a7fcd, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7a7fcd: 7 real palettes, including Hershey's's brand system and Blue Mono, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7a7fcd in 5 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7a7fcd: 8 real palettes, including Blueprint and Telegram's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7a7fcd: 19 real palettes, including Dusk and American Express's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7a7fcd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.66:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #676ec5 (4.55:1); AA: background → #1f1f1f (4.51:1); AAA: text → #454cb5 (7.11:1)
- On black (#000000): 5.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8c91d4 (7.12:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7a7fcd-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7a7fcd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.