# #7a60eb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7a60eb`
- RGB: rgb(122, 96, 235)
- HSL: hsl(251, 78%, 65%)
- OKLCH: oklch(0.588 0.201 287.1)
- Relative luminance: 0.185
- Nearest named color: mediumslateblue (#7b68ee, Δ 1.827) — https://brandsweets.com/colors/mediumslateblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7a60eb

## Tints & shades

- Tints (toward white): #856eed, #9480ef, #a08ef1, #ab9bf3, #baadf5, #c6bbf7, #d1c9f8, #ddd6fa, #ece8fc, #f7f6fe
- Shades (toward black): #6345e8, #4c2ae5, #3d1ad5, #3517ba, #2d149f, #24107f, #1c0c64, #150949, #0d062d, #050212

## Harmonies

- Complementary: #d2eb60
- Analogous: #608ceb, #bf60eb
- Triadic: #eb7a60, #60eb7a
- Split-complementary: #ebbf60, #8ceb60
- Tetradic: #eb608c, #d2eb60, #60ebbf

## Colors that go with #7a60eb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7a60eb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #7a60eb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7a60eb in 7 real palettes, including Mastodon hosted on mastodon.social's brand system and Google's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Signal's brand system and Qualcomm's brand system put Blue beside #7a60eb, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7a60eb: 4 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #7a60eb: 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Roblox's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #7a60eb in 10 real palettes, including Marvel's brand system and Behance's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Behance (https://brandsweets.com/colors/brands/behance-net), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7a60eb: 5 real palettes, including Calm's brand system and Elastic's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.47:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #765ceb (4.67:1); AA: background → #050505 (4.56:1); AAA: text → #5433e6 (7.02:1)
- On black (#000000): 4.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9c89f0 (7.25:1)

## Brands using this color

- **ClickUp** — secondary #7b68ee (Δ 1.827) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7a60eb-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7a60eb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.