# #7a5ca3

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7a5ca3`
- RGB: rgb(122, 92, 163)
- HSL: hsl(265, 28%, 50%)
- OKLCH: oklch(0.536 0.112 302.3)
- Relative luminance: 0.1444
- Nearest named color: Passion Flower (#6f5698, Δ 2.945) — https://brandsweets.com/colors/passion-flower
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7a5ca3

## Tints & shades

- Tints (toward white): #876cac, #947cb6, #9f89bd, #ac9ac6, #baaacf, #c7bad8, #d4cbe2, #dfd8e9, #ece8f2, #faf8fb
- Shades (toward black): #6d5393, #644b86, #584276, #4e3b68, #423258, #352848, #2c213b, #20182a, #16111d, #0a070d

## Harmonies

- Complementary: #85a35c
- Analogous: #5c62a3, #9d5ca3
- Triadic: #a37a5c, #5ca37a
- Split-complementary: #a39d5c, #62a35c
- Tetradic: #a35c62, #85a35c, #5ca39d

## Colors that go with #7a5ca3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7a5ca3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Plaid (https://brandsweets.com/colors/brands/plaid-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7a5ca3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #7a5ca3 in 8 real palettes, including Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7a5ca3: 6 real palettes, including Linkedin's brand system and Campus, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #7a5ca3: 4 real palettes, including Campbell's's brand system and Honda's brand system, as the supporting colour. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), Honda (https://brandsweets.com/colors/brands/honda-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Marvel's brand system and Fintech Trust put Midnight Blue beside #7a5ca3, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), British Airways (https://brandsweets.com/colors/brands/britishairways-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7a5ca3 in 5 real palettes, including Slate Workspace and Stripe's brand system, as the accent. Seen in: Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Stripe (https://brandsweets.com/colors/brands/stripe), Guinness (https://brandsweets.com/colors/brands/guinness-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7a5ca3 in 9 real palettes, including Superhuman's brand system and Dusk, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Nikon (https://brandsweets.com/colors/brands/nikon-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.4:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #664d89 (7.03:1)
- On black (#000000): 3.89:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8469ab (4.59:1); AA: background → #ebebeb (4.53:1); AAA: text → #a28dbf (7.1:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7a5ca3-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7a5ca3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.