# #7a4366

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7a4366`
- RGB: rgb(122, 67, 102)
- HSL: hsl(322, 29%, 37%)
- OKLCH: oklch(0.461 0.089 342.4)
- Relative luminance: 0.0911
- Nearest named color: Bruise (#7e4071, Δ 2.244) — https://brandsweets.com/colors/bruise
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/7a4366

## Tints & shades

- Tints (toward white): #8d4e76, #a15987, #ae6b95, #b87fa3, #c596b4, #d0a9c2, #dbbdd0, #e6d1de, #f1e5ec, #fbf8fa
- Shades (toward black): #703e5d, #633652, #59314a, #4f2b42, #45263a, #381f2f, #2e1926, #24141e, #170d13, #0d070b

## Harmonies

- Complementary: #437a57
- Analogous: #72437a, #7a434a
- Triadic: #667a43, #43667a
- Split-complementary: #4a7a43, #437a72
- Tetradic: #7a7243, #437a57, #434a7a

## Colors that go with #7a4366

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #7a4366 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and Bramble put Champagne beside #7a4366, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7a4366: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7a4366 in 4 real palettes, including Console Light and GitHub's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7a4366 in 14 real palettes, including Blush and Darkroom, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Darkroom (https://brandsweets.com/palettes/muted#darkroom), GitHub (https://brandsweets.com/colors/brands/github), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #7a4366: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7a4366: 3 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #7a4366: 3 real palettes, including Darkroom and Oatmeal, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.44:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.82:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a65e8c (4.6:1); AA: background → #cccccc (4.63:1); AAA: text → #bc85a8 (7.06:1); AAA: background → #fafafa (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7a4366-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7a4366" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.