# #7a37d2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7a37d2`
- RGB: rgb(122, 55, 210)
- HSL: hsl(266, 63%, 52%)
- OKLCH: oklch(0.513 0.221 297.6)
- Relative luminance: 0.1152
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 1.278) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7a37d2

## Tints & shades

- Tints (toward white): #884cd6, #935dda, #a172df, #ac82e3, #ba97e7, #c8acec, #d3bcf0, #e1d1f5, #ece2f8, #f9f7fd
- Shades (toward black): #6e2cc3, #6228af, #59249e, #4d1f89, #411a74, #361660, #2a114b, #210d3a, #150825, #090411

## Harmonies

- Complementary: #8fd237
- Analogous: #3742d2, #c737d2
- Triadic: #d27a37, #37d27a
- Split-complementary: #d2c737, #42d237
- Tetradic: #d23742, #8fd237, #37d2c7

## Colors that go with #7a37d2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7a37d2 in 4 real palettes, including ClickUp's brand system and monday.com's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), monday.com (https://brandsweets.com/colors/brands/monday-com), Stripe (https://brandsweets.com/colors/brands/stripe), Linear (https://brandsweets.com/colors/brands/linear). — https://brandsweets.com/colors/mediumslateblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Kraken's brand system and Lavender Haze put Midnight Blue beside #7a37d2, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7a37d2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7a37d2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #7a37d2 in 3 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7a37d2: 3 real palettes, including Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7a37d2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7a37d2: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #722ecc (7.05:1)
- On black (#000000): 3.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9059d9 (4.62:1); AA: background → #d9d9d9 (4.5:1); AAA: text → #ac82e3 (7.06:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7a37d2-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7a37d2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.