# #798ba4

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#798ba4`
- RGB: rgb(121, 139, 164)
- HSL: hsl(215, 19%, 56%)
- OKLCH: oklch(0.631 0.043 256.6)
- Relative luminance: 0.2521
- Nearest named color: lightslategray (#778899, Δ 1.717) — https://brandsweets.com/colors/lightslategray
- Moods: cool, muted
- Page: https://brandsweets.com/colors/798ba4

## Tints & shades

- Tints (toward white): #8696ac, #92a0b5, #a1adbf, #adb8c7, #b9c2cf, #c5cdd8, #d1d8e0, #e1e5ea, #edeff3, #f9fafb
- Shades (toward black): #6a7e9a, #5f728c, #536379, #48566a, #3e4a5b, #343e4c, #29313d, #1d232a, #13161b, #080a0c

## Harmonies

- Complementary: #a49279
- Analogous: #79a1a4, #7d79a4
- Triadic: #a4798b, #8ba479
- Split-complementary: #a47d79, #a1a479
- Tetradic: #a479a1, #a49279, #79a47d

## Colors that go with #798ba4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #798ba4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #798ba4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #798ba4 in 4 real palettes, including Retro Pop and Diner, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #798ba4: 8 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Campus (https://brandsweets.com/palettes/friendly#campus), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #798ba4, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Campus and Graphite put Orange beside #798ba4, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Gopro (https://brandsweets.com/colors/brands/gopro-com), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/orange
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #798ba4: 4 real palettes, including Ink Wash and First Snow, as the lead colour. Seen in: Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), First Snow (https://brandsweets.com/palettes/cool#first-snow), Stone (https://brandsweets.com/palettes/neutral#stone), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #798ba4 in 22 real palettes, including Still Water and Dusk, as that palette's text colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Dusk (https://brandsweets.com/palettes/cool#dusk), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #637792 (4.58:1); AA: background → #212121 (4.63:1); AAA: text → #4a596d (7.14:1)
- On black (#000000): 6.04:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8998ae (7.17:1)

## Brands using this color

- **Bloomberg** — accent #73859f (Δ 1.97) — https://brandsweets.com/colors/brands/bloomberg-com
- **Hermès** — secondary #73859f (Δ 1.97) — https://brandsweets.com/colors/brands/hermes-com
- **Nike** — accent #73859f (Δ 1.97) — https://brandsweets.com/colors/brands/nike-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — accent #73859f (Δ 1.97) — https://brandsweets.com/colors/brands/playstation-com

## Curated palettes containing it

- **Ledger Dark** (dark, luxury, technical) — #c9a227, #7c8aa5, #34d399, #0c1222, #e8edf5 — Gold on midnight is the private-banking cue; the mint accent keeps it from feeling old-money stuffy. — tool: https://brandsweets.com/palettes/new/c9a227-7c8aa5-34d399-0c1222-e8edf5 — collection: https://brandsweets.com/palettes/dark
- **Dusty Blue** (wedding, cool, muted, calm) — #6f8faf, #b9c7d6, #d6b39c, #f9fafb, #26313d — Dusty blue and mist with a nude accent — the quiet wedding palette; nothing here competes with a photograph. — tool: https://brandsweets.com/palettes/new/6f8faf-b9c7d6-d6b39c-f9fafb-26313d — collection: https://brandsweets.com/palettes/wedding

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/798ba4-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#798ba4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.