# #7981ec

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7981ec`
- RGB: rgb(121, 129, 236)
- HSL: hsl(236, 75%, 70%)
- OKLCH: oklch(0.647 0.158 277.8)
- Relative luminance: 0.2582
- Nearest named color: Orchid (#7a81ff, Δ 2.843) — https://brandsweets.com/colors/orchid-2
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/7981ec

## Tints & shades

- Tints (toward white): #878dee, #949af0, #9da2f1, #aaaff3, #b8bcf5, #c5c8f7, #d2d5f9, #dbddfa, #e9eafc, #f6f7fe
- Shades (toward black): #5a63e7, #3f4ae4, #202ddf, #1c27c4, #1821a5, #131b86, #0f156b, #0b0f4c, #070a31, #030412

## Harmonies

- Complementary: #ece479
- Analogous: #79baec, #ab79ec
- Triadic: #ec7981, #81ec79
- Split-complementary: #ecab79, #baec79
- Tetradic: #ec79ba, #ece479, #79ecab

## Colors that go with #7981ec

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7981ec: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Disney (https://brandsweets.com/colors/brands/disney-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #7981ec — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7981ec in 7 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #7981ec, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7981ec: 9 real palettes, including Blueprint and Patreon's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7981ec: 12 real palettes, including Coursera's brand system and Apple's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #7981ec in 4 real palettes, including Liquid Death's brand system and Disney's brand system, as the accent. Seen in: Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Disney (https://brandsweets.com/colors/brands/disney-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Discord's brand system and Lavender Haze put Midnight Blue beside #7981ec, as the supporting colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.41:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5e68e8 (4.54:1); AA: background → #242424 (4.56:1); AAA: text → #323de2 (7.24:1)
- On black (#000000): 6.16:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #878dee (7.07:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7981ec-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7981ec" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.