# #797434

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#797434`
- RGB: rgb(121, 116, 52)
- HSL: hsl(56, 40%, 34%)
- OKLCH: oklch(0.549 0.086 104.8)
- Relative luminance: 0.168
- Nearest named color: Crocodile Style (#767437, Δ 0.512) — https://brandsweets.com/colors/crocodile-style
- Moods: warm
- Page: https://brandsweets.com/colors/797434

## Tints & shades

- Tints (toward white): #8f893d, #a8a148, #b7b157, #c2bc70, #cbc686, #d4d09b, #dfdcb4, #e8e6c9, #f3f2e2, #fcfcf8
- Shades (toward black): #6f6a2f, #64602b, #595626, #4f4c22, #44411d, #393718, #2e2d14, #24220f, #19180b, #0e0e06

## Harmonies

- Complementary: #343979
- Analogous: #795234, #5b7934
- Triadic: #347975, #753479
- Split-complementary: #345b79, #523479
- Tetradic: #347952, #343979, #79345b

## Colors that go with #797434

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #797434: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #797434 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Woodsmoke put Champagne beside #797434, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #797434: 5 real palettes, including Clay & Linen and Wellness, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #797434 in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #797434: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Peru** #cd853f [pool] — 4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #797434, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bakery (https://brandsweets.com/palettes/warm#bakery), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Rust** #b7410e [pool] — Rust shows up next to #797434 in 4 real palettes, including Harvest and Aesop's brand system, as the lead colour. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Aesop (https://brandsweets.com/colors/brands/aesop-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5d5928 (7.18:1)
- On black (#000000): 4.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7d7836 (4.61:1); AA: background → #fafafa (4.61:1); AAA: text → #a19b45 (7.29:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/797434-bdbea2-4e9edf-282d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#797434" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.