# #79722a

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#79722a`
- RGB: rgb(121, 114, 42)
- HSL: hsl(55, 48%, 32%)
- OKLCH: oklch(0.544 0.093 103.8)
- Relative luminance: 0.1627
- Nearest named color: Crocodile Style (#767437, Δ 1.193) — https://brandsweets.com/colors/crocodile-style
- Moods: warm
- Page: https://brandsweets.com/colors/79722a

## Tints & shades

- Tints (toward white): #938b34, #aaa13c, #bfb64a, #c7bf60, #d1c97b, #dad495, #e2ddac, #ebe8c6, #f3f1dd, #fcfcf7
- Shades (toward black): #6d6826, #625d22, #5b5620, #4f4b1c, #444018, #393614, #2d2b10, #26240d, #1a1909, #0f0e05

## Harmonies

- Complementary: #2a3179
- Analogous: #794b2a, #58792a
- Triadic: #2a7972, #722a79
- Split-complementary: #2a5879, #4b2a79
- Tetradic: #2a794b, #2a3179, #792a58

## Colors that go with #79722a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #79722a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: split] — Denim is a split-complement of #79722a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #79722a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #79722a, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #79722a: 5 real palettes, including Clay & Linen and Wellness, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #79722a in 4 real palettes, including Bookshop and Subaru's brand system, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Subaru (https://brandsweets.com/colors/brands/subaru-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Rust** #b7410e [pool] — Rust shows up next to #79722a in 4 real palettes, including Harvest and Aesop's brand system, as the lead colour. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Aesop (https://brandsweets.com/colors/brands/aesop-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #79722a: 7 real palettes, including Olive Grove and Forest Floor, as the supporting colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Homestead (https://brandsweets.com/palettes/warm#homestead), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5e5921 (7.17:1)
- On black (#000000): 4.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #80792d (4.69:1); AA: background → #f5f5f5 (4.53:1); AAA: text → #a29a39 (7.22:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/79722a-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#79722a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.