# #796d53

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#796d53`
- RGB: rgb(121, 109, 83)
- HSL: hsl(41, 19%, 40%)
- OKLCH: oklch(0.539 0.041 86.1)
- Relative luminance: 0.1563
- Nearest named color: Aztec Temple (#84705b, Δ 2.327) — https://brandsweets.com/colors/aztec-temple
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/796d53

## Tints & shades

- Tints (toward white): #8c7d5f, #9c8d6d, #a6997d, #b3a78f, #bfb5a1, #cbc4b3, #d8d2c5, #e2ded5, #eeece7, #fbfaf9
- Shades (toward black): #6d624a, #645a44, #584f3c, #4f4736, #433c2d, #373125, #2e291f, #211e17, #181611, #0c0b08

## Harmonies

- Complementary: #535f79
- Analogous: #795a53, #727953
- Triadic: #53796d, #6d5379
- Split-complementary: #537279, #5a5379
- Tetradic: #53795a, #535f79, #795372

## Colors that go with #796d53

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #796d53: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #796d53, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #796d53: 6 real palettes, including Clay & Linen and Riverbed, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #796d53 in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #796d53: 6 real palettes, including Campus and Intel's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #796d53: 4 real palettes, including Newsprint and Chipotle's brand system, as the lead colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #796d53 in 4 real palettes, including Harvest and Mid-Century, as the accent. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/goldenrod
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #796d53 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #615742 (7.12:1)
- On black (#000000): 4.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #827559 (4.64:1); AA: background → #f2f2f2 (4.55:1); AAA: text → #a29476 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/796d53-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#796d53" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.