# #796c99

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#796c99`
- RGB: rgb(121, 108, 153)
- HSL: hsl(257, 18%, 51%)
- OKLCH: oklch(0.561 0.07 297.4)
- Relative luminance: 0.1709
- Nearest named color: Nymph’s Delight (#7b6c8e, Δ 1.764) — https://brandsweets.com/colors/nymphs-delight
- Moods: cool, muted
- Page: https://brandsweets.com/colors/796c99

## Tints & shades

- Tints (toward white): #867ba3, #9187ab, #9f96b6, #ada5c0, #bab4cb, #c5c0d3, #d3cfde, #e1dee8, #eceaf0, #faf9fb
- Shades (toward black): #6c608a, #63587e, #574d6f, #4b4360, #423b54, #363045, #2a2636, #1f1b27, #15131b, #09080c

## Harmonies

- Complementary: #8c996c
- Analogous: #6c7599, #8f6c99
- Triadic: #99786c, #6c9978
- Split-complementary: #998f6c, #75996c
- Tetradic: #996c75, #8c996c, #6c998f

## Colors that go with #796c99

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #796c99: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #796c99: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #796c99 in 5 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #796c99: 5 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #796c99: 4 real palettes, including Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #796c99 in 9 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #796c99: 8 real palettes, including Campus and The New York Times's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Discover (https://brandsweets.com/colors/brands/discover-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #796c99: 5 real palettes, including Newsprint and Honda's brand system, as the lead colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5c5275 (7.19:1)
- On black (#000000): 4.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7b6f9b (4.59:1); AA: background → #fafafa (4.55:1); AAA: text → #9c93b4 (7.25:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/796c99-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#796c99" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.