# #796b4e

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#796b4e`
- RGB: rgb(121, 107, 78)
- HSL: hsl(40, 22%, 39%)
- OKLCH: oklch(0.533 0.046 85.1)
- Relative luminance: 0.1513
- Nearest named color: Beat Around the Bush (#6e6a44, Δ 2.378) — https://brandsweets.com/colors/beat-around-the-bush
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/796b4e

## Tints & shades

- Tints (toward white): #8c7b5a, #9e8b67, #a99979, #b5a88c, #c1b69f, #cbc2ae, #d7d0c1, #e3ded3, #efece6, #fbfaf9
- Shades (toward black): #706348, #645840, #5a4f3a, #4e4432, #443c2c, #383124, #2f291e, #221e16, #191610, #0c0b08

## Harmonies

- Complementary: #4e5c79
- Analogous: #79554e, #72794e
- Triadic: #4e796b, #6b4e79
- Split-complementary: #4e7279, #554e79
- Tetradic: #4e7955, #4e5c79, #794e72

## Colors that go with #796b4e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #796b4e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Campus (https://brandsweets.com/palettes/friendly#campus), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #796b4e, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #796b4e: 6 real palettes, including Clay & Linen and Riverbed, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #796b4e: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #796b4e: 4 real palettes, including Newsprint and Chipotle's brand system, as the lead colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #796b4e in 4 real palettes, including Harvest and Mid-Century, as the accent. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/goldenrod
- **Peru** #cd853f [pool] — 5 real palettes, including Coffee Bar and Woodsmoke put Peru beside #796b4e, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bakery (https://brandsweets.com/palettes/warm#bakery), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/peru
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #796b4e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.22:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #60553e (7.33:1)
- On black (#000000): 4.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #837354 (4.55:1); AA: background → #f0f0f0 (4.58:1); AAA: text → #a59573 (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/796b4e-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#796b4e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.