# #7969f2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7969f2`
- RGB: rgb(121, 105, 242)
- HSL: hsl(247, 84%, 68%)
- OKLCH: oklch(0.607 0.198 284.1)
- Relative luminance: 0.2058
- Nearest named color: mediumslateblue (#7b68ee, Δ 0.682) — https://brandsweets.com/colors/mediumslateblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7969f2

## Tints & shades

- Tints (toward white): #8577f3, #9285f4, #9f93f6, #aba1f7, #b8aff8, #c4bdf9, #d1cbfb, #ddd9fc, #eae8fd, #f7f6fe
- Shades (toward black): #604def, #422ced, #2c14e6, #2611c5, #210fa9, #1b0c8d, #15096c, #0f0750, #09042f, #040213

## Harmonies

- Complementary: #e2f269
- Analogous: #699df2, #bd69f2
- Triadic: #f27969, #69f279
- Split-complementary: #f2bd69, #9df269
- Tetradic: #f2699d, #e2f269, #69f2bd

## Colors that go with #7969f2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #7969f2 in 7 real palettes, including Mastodon hosted on mastodon.social's brand system and Google's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Google (https://brandsweets.com/colors/brands/google-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Qualcomm's brand system and Signal's brand system put Blue beside #7969f2, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Signal (https://brandsweets.com/colors/brands/signal-org), Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7969f2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Disney (https://brandsweets.com/colors/brands/disney-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7969f2: 4 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #7969f2: 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Roblox's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #7969f2 in 7 real palettes, including Marvel's brand system and Behance's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7969f2: 6 real palettes, including Calm's brand system and Blueprint, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7969f2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #705ff1 (4.57:1); AA: background → #121212 (4.56:1); AAA: text → #4731ed (7.17:1)
- On black (#000000): 5.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #968af5 (7.25:1)

## Brands using this color

- **ClickUp** — secondary #7b68ee (Δ 0.682) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7969f2-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7969f2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.