# #7968fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7968fd`
- RGB: rgb(121, 104, 253)
- HSL: hsl(247, 97%, 70%)
- OKLCH: oklch(0.614 0.213 283.3)
- Relative luminance: 0.2106
- Nearest named color: mediumslateblue (#7b68ee, Δ 2.267) — https://brandsweets.com/colors/mediumslateblue
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/7968fd

## Tints & shades

- Tints (toward white): #8777fd, #9486fd, #9d90fd, #aba0fe, #b8affe, #c5befe, #d3cdfe, #dbd7fe, #e9e6ff, #f6f5ff
- Shades (toward black): #5a45fc, #4027fc, #2104fb, #1d03dd, #1803ba, #140297, #100279, #0b0155, #070137, #030014

## Harmonies

- Complementary: #ebfd68
- Analogous: #68a1fd, #c468fd
- Triadic: #fd7a68, #68fd7a
- Split-complementary: #fdc468, #a1fd68
- Tetradic: #fd68a1, #ebfd68, #68fdc4

## Colors that go with #7968fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #7968fd in 6 real palettes, including Mastodon hosted on mastodon.social's brand system and Google's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Google (https://brandsweets.com/colors/brands/google-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Qualcomm's brand system and Signal's brand system put Blue beside #7968fd, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Signal (https://brandsweets.com/colors/brands/signal-org), Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7968fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7968fd: 4 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7968fd in 5 real palettes, including Behance's brand system and Marvel's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Marvel (https://brandsweets.com/colors/brands/marvel-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7968fd: 5 real palettes, including Calm's brand system and Blueprint, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Elastic (https://brandsweets.com/colors/brands/elastic-co), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7968fd: 9 real palettes, including Fivetran blue's brand system and Coursera's brand system, as the supporting colour. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Guinness (https://brandsweets.com/colors/brands/guinness-com), Square (https://brandsweets.com/colors/brands/squareup-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7968fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6c59fc (4.7:1); AA: background → #141414 (4.57:1); AAA: text → #4027fc (7.21:1)
- On black (#000000): 5.21:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9486fd (7.09:1)

## Brands using this color

- **Linear** — accent #7170ff (Δ 1.966) — https://brandsweets.com/colors/brands/linear

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7968fd-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7968fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.