# #79549c

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#79549c`
- RGB: rgb(121, 84, 156)
- HSL: hsl(271, 30%, 47%)
- OKLCH: oklch(0.516 0.116 306.5)
- Relative luminance: 0.1281
- Nearest named color: Passion Flower (#6f5698, Δ 1.898) — https://brandsweets.com/colors/passion-flower
- Moods: cool, muted
- Page: https://brandsweets.com/colors/79549c

## Tints & shades

- Tints (toward white): #8660a9, #9270b2, #9f81bb, #ac92c4, #bba5cf, #c7b6d8, #d4c7e1, #e1d7ea, #ede8f3, #faf8fb
- Shades (toward black): #6f4d8f, #62447e, #583d71, #4d3663, #432e56, #362546, #2c1e38, #21172b, #150e1b, #0a070d

## Harmonies

- Complementary: #779c54
- Analogous: #55549c, #9c549b
- Triadic: #9c7954, #549c79
- Split-complementary: #9b9c54, #549c55
- Tetradic: #9c5554, #779c54, #549b9c

## Colors that go with #79549c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #79549c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #79549c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #79549c in 4 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #79549c: 5 real palettes, including Linkedin's brand system and Campus, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Marvel's brand system and Fintech Trust put Midnight Blue beside #79549c, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), British Airways (https://brandsweets.com/colors/brands/britishairways-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Campus and Graphite put Orange beside #79549c, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Amazon (https://brandsweets.com/colors/brands/amazon-com), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #79549c in 7 real palettes, including Stripe's brand system and Slate Workspace, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Guinness (https://brandsweets.com/colors/brands/guinness-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #79549c in 6 real palettes, including Superhuman's brand system and Dusk, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Nikon (https://brandsweets.com/colors/brands/nikon-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6a4988 (7.19:1)
- On black (#000000): 3.56:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8b67ad (4.64:1); AA: background → #e3e3e3 (4.59:1); AAA: text → #a78bc1 (7.11:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/79549c-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#79549c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.