# #794f35

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#794f35`
- RGB: rgb(121, 79, 53)
- HSL: hsl(23, 39%, 34%)
- OKLCH: oklch(0.468 0.069 52.1)
- Relative luminance: 0.0991
- Nearest named color: Brownstone (#785441, Δ 1.715) — https://brandsweets.com/colors/brownstone
- Moods: warm
- Page: https://brandsweets.com/colors/794f35

## Tints & shades

- Tints (toward white): #8e5d3e, #a76d49, #b67c58, #c19071, #caa086, #d3b19c, #dec5b5, #e8d5ca, #f3e9e3, #fcf9f8
- Shades (toward black): #6e4830, #63412c, #593a27, #4e3322, #432c1e, #392519, #2e1e14, #231710, #19100b, #0e0906

## Harmonies

- Complementary: #355f79
- Analogous: #79353d, #797135
- Triadic: #35794f, #4f3579
- Split-complementary: #357971, #353d79
- Tetradic: #3d7935, #355f79, #713579

## Colors that go with #794f35

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #794f35: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #794f35, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #794f35: 5 real palettes, including Bakery and Clay & Linen, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Rust** #b7410e [pool] — Rust shows up next to #794f35 in 5 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #794f35: 7 real palettes, including Darkroom and Homestead, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #794f35 in 4 real palettes, including Undergrowth and Ubereats's brand system, as the accent. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown
- **Slate Gray** #708090 [pool] — 4 real palettes, including Bookshop and Sepia Mono put Slate Gray beside #794f35, as the supporting colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/slategray
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #794f35: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.04:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a06846 (4.56:1); AA: background → #cfcfcf (4.52:1); AAA: text → #be8a6a (7.03:1); AAA: background → #ffffff (7.04:1)

## Brands using this color

- **Domino's** — accent #785431 (Δ 1.662) — https://brandsweets.com/colors/brands/dominos-com

## Curated palettes containing it

- **Darkroom** (vintage, muted, warm, editorial) — #7a4b3a, #b89b72, #3f5a5a, #f3ead8, #2c231c — Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA. — tool: https://brandsweets.com/palettes/new/7a4b3a-b89b72-3f5a5a-f3ead8-2c231c — collection: https://brandsweets.com/palettes/vintage

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/794f35-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#794f35" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.