# #79444a

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#79444a`
- RGB: rgb(121, 68, 74)
- HSL: hsl(353, 28%, 37%)
- OKLCH: oklch(0.452 0.073 13.2)
- Relative luminance: 0.0869
- Nearest named color: Bigfoot (#715145, Δ 4.111) — https://brandsweets.com/colors/bigfoot
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/79444a

## Tints & shades

- Tints (toward white): #8c4f56, #a05a62, #ac6c74, #b78086, #c4979c, #cfaaae, #dabec1, #e5d1d4, #f0e5e6, #fbf8f9
- Shades (toward black): #6f3e44, #62373c, #583236, #4e2c30, #45272a, #371f22, #2e1a1c, #241416, #170d0e, #0d0708

## Harmonies

- Complementary: #447973
- Analogous: #794465, #795844
- Triadic: #4a7944, #444a79
- Split-complementary: #447958, #446579
- Tetradic: #657944, #447973, #584479

## Colors that go with #79444a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #79444a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and Bramble put Champagne beside #79444a, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #79444a: 4 real palettes, including Bakery and Bramble, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #79444a in 4 real palettes, including Console Light and Subaru's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #79444a: 5 real palettes, including Darkroom and Oatmeal, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Taupe** #483c32 [pool] — Taupe is paired with #79444a in 17 real palettes, including Blush and Darkroom, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #79444a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #79444a: 3 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.67:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.74:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a7626a (4.6:1); AA: background → #c7c7c7 (4.54:1); AAA: text → #bd898f (7.14:1); AAA: background → #f5f5f5 (7.03:1)

## Curated palettes containing it

- **Blush** (light, warm, elegant) — #d4867a, #e9c2b8, #7a4a4a, #fdf4f1, #3a2a2a — Rose and skin tones on a pink-white surface — soft focus, flattering, unmistakably beauty. — tool: https://brandsweets.com/palettes/new/d4867a-e9c2b8-7a4a4a-fdf4f1-3a2a2a — collection: https://brandsweets.com/palettes/light

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/79444a-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#79444a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.