# #7940fc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7940fc`
- RGB: rgb(121, 64, 252)
- HSL: hsl(258, 97%, 62%)
- OKLCH: oklch(0.558 0.257 289.1)
- Relative luminance: 0.1476
- Nearest named color: Candy Grape Fizz (#7755ee, Δ 4.108) — https://brandsweets.com/colors/candy-grape-fizz
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7940fc

## Tints & shades

- Tints (toward white): #8754fc, #9163fd, #9f77fd, #aa86fd, #b89bfd, #c6affe, #d1befe, #dfd2fe, #eae1ff, #f8f5ff
- Shades (toward black): #6322fc, #4e04fb, #4603e2, #3d03c4, #3303a6, #2a0288, #210269, #190150, #100132, #060014

## Harmonies

- Complementary: #c4fc40
- Analogous: #4066fc, #d640fc
- Triadic: #fc7940, #40fc79
- Split-complementary: #fcd640, #66fc40
- Tetradic: #fc4066, #c4fc40, #40fcd6

## Colors that go with #7940fc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7940fc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe), IBM (https://brandsweets.com/colors/brands/ibm-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #7940fc, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7940fc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7940fc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7940fc: 3 real palettes, including Nivea's brand system and Behance's brand system, as the lead colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7940fc in 3 real palettes, including Gemstone and Toyota's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7940fc: 3 real palettes, including Render's brand system and Calm's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #7940fc in 3 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.31:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5c18fb (7.05:1)
- On black (#000000): 3.95:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8754fc (4.7:1); AA: background → #ededed (4.54:1); AAA: text → #a781fd (7.2:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7940fc-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7940fc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.