# #79399d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#79399d`
- RGB: rgb(121, 57, 157)
- HSL: hsl(278, 47%, 42%)
- OKLCH: oklch(0.475 0.162 311.2)
- Relative luminance: 0.0943
- Nearest named color: rebeccapurple (#663399, Δ 4.087) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/79399d

## Tints & shades

- Tints (toward white): #8a41b4, #964fbf, #a465c8, #af78ce, #bc8fd6, #c9a5df, #d5b8e5, #e2ceed, #ede1f4, #fbf8fc
- Shades (toward black): #6d338e, #622e7f, #592a74, #4d2465, #421f56, #371a47, #2b1438, #22102d, #170b1e, #0b050f

## Harmonies

- Complementary: #5e9d39
- Analogous: #46399d, #9d3990
- Triadic: #9d7939, #399d79
- Split-complementary: #909d39, #399d46
- Tetradic: #9d4639, #5e9d39, #39909d

## Colors that go with #79399d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #79399d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #79399d in 4 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #79399d: 4 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #79399d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #79399d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #79399d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #79399d in two real palettes: Twitch's brand system and Taco Bell's brand system, as the lead colour. Seen in: Twitch (https://brandsweets.com/colors/brands/twitch-tv), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Midnight Blue** #191970 [pool] — Two real palettes: Kraken's brand system and Marvel's brand system put Midnight Blue beside #79399d, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.28:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.89:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9b56c2 (4.5:1); AA: background → #cccccc (4.53:1); AAA: text → #b583d2 (7.14:1); AAA: background → #fcfcfc (7.09:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/79399d-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#79399d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.