# #792bb1

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#792bb1`
- RGB: rgb(121, 43, 177)
- HSL: hsl(275, 61%, 43%)
- OKLCH: oklch(0.473 0.2 306.6)
- Relative luminance: 0.0897
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 1.782) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/792bb1

## Tints & shades

- Tints (toward white): #8a31c9, #9642d1, #a35bd7, #af6fdc, #bd88e2, #c89ce7, #d6b5ed, #e1caf2, #efe2f8, #faf7fd
- Shades (toward black): #6e27a0, #622390, #571f7f, #4c1b6f, #431863, #381452, #2d1042, #220c31, #160821, #0b0410

## Harmonies

- Complementary: #63b12b
- Analogous: #362bb1, #b12ba5
- Triadic: #b1792b, #2bb179
- Split-complementary: #a5b12b, #2bb136
- Tetradic: #b1362b, #63b12b, #2ba5b1

## Colors that go with #792bb1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #792bb1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #792bb1 in 3 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #792bb1: 3 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #792bb1 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #792bb1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #792bb1: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #792bb1 in two real palettes: Circuit and Taco Bell's brand system, as the accent. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #792bb1's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.52:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.79:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9f53d5 (4.67:1); AA: background → #c9c9c9 (4.54:1); AAA: text → #b880e0 (7.2:1); AAA: background → #f7f7f7 (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/792bb1-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#792bb1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.