# #792a76

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#792a76`
- RGB: rgb(121, 42, 118)
- HSL: hsl(302, 48%, 32%)
- OKLCH: oklch(0.432 0.145 329.3)
- Relative luminance: 0.0703
- Nearest named color: Noble Plum (#871f78, Δ 3.075) — https://brandsweets.com/colors/noble-plum
- Moods: warm
- Page: https://brandsweets.com/colors/792a76

## Tints & shades

- Tints (toward white): #933490, #aa3ca6, #bf4abb, #c760c4, #d17bce, #da95d8, #e2ace0, #ebc6ea, #f3ddf2, #fcf7fc
- Shades (toward black): #6d266b, #622260, #5b2059, #4f1c4e, #441842, #391437, #2d102c, #260d25, #1a091a, #0f050f

## Harmonies

- Complementary: #2a792d
- Analogous: #542a79, #792a4f
- Triadic: #76792a, #2a7679
- Split-complementary: #4f792a, #2a7954
- Tetradic: #79542a, #2a792d, #2a4f79

## Colors that go with #792a76

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #792a76 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #792a76: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #792a76: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #792a76 in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #792a76: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #792a76: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #792a76's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #792a76 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.73:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bd42b9 (4.64:1); AA: background → #bdbdbd (4.65:1); AAA: text → #cf77cc (7.16:1); AAA: background → #e8e8e8 (7.12:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/792a76-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#792a76" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.