# #79267e

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#79267e`
- RGB: rgb(121, 38, 126)
- HSL: hsl(297, 54%, 32%)
- OKLCH: oklch(0.432 0.158 325.5)
- Relative luminance: 0.0696
- Nearest named color: Noble Plum (#871f78, Δ 3.104) — https://brandsweets.com/colors/noble-plum
- Moods: cool, modern
- Page: https://brandsweets.com/colors/79267e

## Tints & shades

- Tints (toward white): #942e99, #ab35b1, #c043c7, #c85ace, #d176d6, #da91de, #e2a9e5, #ebc4ed, #f3dcf4, #fcf7fd
- Shades (toward black): #6e2272, #631e66, #5b1c5e, #501952, #441547, #39123b, #2d0e2f, #260c27, #1b081b, #0f0510

## Harmonies

- Complementary: #2a7e26
- Analogous: #4d267e, #7e2656
- Triadic: #7e7926, #267e79
- Split-complementary: #567e26, #267e4d
- Tetradic: #7e4d26, #2a7e26, #26567e

## Colors that go with #79267e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #79267e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #79267e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #79267e: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #79267e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #79267e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #79267e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #79267e in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #79267e in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.78:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bd3bc4 (4.59:1); AA: background → #bababa (4.52:1); AAA: text → #d072d5 (7.05:1); AAA: background → #e6e6e6 (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/79267e-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#79267e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.