# #79248a

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#79248a`
- RGB: rgb(121, 36, 138)
- HSL: hsl(290, 59%, 34%)
- OKLCH: oklch(0.438 0.171 320.4)
- Relative luminance: 0.0716
- Nearest named color: Ultraberry (#770088, Δ 3.605) — https://brandsweets.com/colors/ultraberry
- Moods: cool, modern
- Page: https://brandsweets.com/colors/79248a

## Tints & shades

- Tints (toward white): #8e2aa2, #a731bf, #b640ce, #c15dd5, #ca75db, #d48de2, #dfaae9, #e8c2ef, #f3dff7, #fcf7fd
- Shades (toward black): #6e207e, #631d72, #591a65, #4e1759, #44144d, #391141, #2e0e35, #240a29, #19071c, #0e0410

## Harmonies

- Complementary: #358a24
- Analogous: #46248a, #8a2468
- Triadic: #8a7924, #248a79
- Split-complementary: #688a24, #248a46
- Tetradic: #8a4624, #358a24, #24688a

## Colors that go with #79248a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #79248a: 4 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #79248a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #79248a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #79248a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #79248a in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #79248a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #79248a in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #79248a in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.63:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b640ce (4.61:1); AA: background → #bdbdbd (4.6:1); AAA: text → #ca75db (7.08:1); AAA: background → #e8e8e8 (7.05:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/79248a-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#79248a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.