# #791de2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#791de2`
- RGB: rgb(121, 29, 226)
- HSL: hsl(268, 77%, 50%)
- OKLCH: oklch(0.504 0.258 296.1)
- Relative luminance: 0.1043
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 3.046) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/791de2

## Tints & shades

- Tints (toward white): #8634e5, #944ae8, #9e5dea, #ac73ed, #b98af0, #c7a0f3, #d4b7f6, #dfc9f8, #ecdffb, #faf6fe
- Shades (toward black): #6d1acb, #6318b9, #5715a2, #4d1390, #41107a, #350d63, #2c0b51, #1f083b, #160529, #0a0212

## Harmonies

- Complementary: #86e21d
- Analogous: #1d24e2, #db1de2
- Triadic: #e2791d, #1de279
- Split-complementary: #e2db1d, #24e21d
- Tetradic: #e21d24, #86e21d, #1de2db

## Colors that go with #791de2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #791de2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #791de2: 3 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #791de2 in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #791de2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #791de2 in 3 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #791de2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #791de2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #791de2: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #741cd9 (7.21:1)
- On black (#000000): 3.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #964fe8 (4.58:1); AA: background → #d4d4d4 (4.59:1); AAA: text → #b481ef (7.33:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/791de2-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#791de2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.