# #790b98

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#790b98`
- RGB: rgb(121, 11, 152)
- HSL: hsl(287, 87%, 32%)
- OKLCH: oklch(0.431 0.204 316.3)
- Relative luminance: 0.0657
- Nearest named color: Ultraberry (#770088, Δ 2.769) — https://brandsweets.com/colors/ultraberry
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/790b98

## Tints & shades

- Tints (toward white): #940dba, #ab0fd7, #c11aef, #c937f1, #d258f3, #db79f6, #e396f8, #ecb7fa, #f3d4fc, #fcf5fe
- Shades (toward black): #6e0a8a, #63097c, #5b0872, #500764, #450656, #390548, #2e0439, #260330, #1b0221, #0f0113

## Harmonies

- Complementary: #29990b
- Analogous: #330b99, #990b70
- Triadic: #997a0b, #0b997a
- Split-complementary: #70990b, #0b9933
- Tetradic: #99330b, #29990b, #0b7099

## Colors that go with #790b98

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #790b98: 4 real palettes, including Slack's brand system and Peacock, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #790b98 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #790b98: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #790b98 in 3 real palettes, including Lenovo's brand system and Gemstone, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #790b98 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #790b98: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #790b98: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #790b98 in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.07:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #be11ee (4.5:1); AA: background → #b8b8b8 (4.57:1); AAA: text → #d666f4 (7.07:1); AAA: background → #e3e3e3 (7.07:1)

## Brands using this color

- **Slack** — secondary #730394 (Δ 1.579) — https://brandsweets.com/colors/brands/slack-com
- **Wayfair** — accent #7b189f (Δ 1.663) — https://brandsweets.com/colors/brands/wayfair-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/790b98-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#790b98" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.