# #790301

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#790301`
- RGB: rgb(121, 3, 1)
- HSL: hsl(1, 98%, 24%)
- OKLCH: oklch(0.363 0.147 29.4)
- Relative luminance: 0.0413
- Nearest named color: Blood Brother (#770011, Δ 1.452) — https://brandsweets.com/colors/blood-brother
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/790301

## Tints & shades

- Tints (toward white): #9d0402, #c50502, #e80602, #fd1b17, #fd3d3a, #fd605d, #fe8886, #feaba9, #ffd2d2, #fff5f5
- Shades (toward black): #6f0301, #650301, #5b0201, #510201, #470201, #3d0201, #320101, #280100, #1e0100, #140100

## Harmonies

- Complementary: #017779
- Analogous: #79013b, #793f01
- Triadic: #017903, #030179
- Split-complementary: #01793f, #013b79
- Tetradic: #3b7901, #017779, #3f0179

## Colors that go with #790301

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #790301 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Taupe** #483c32 [pool] — Taupe is paired with #790301 in 4 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Crimson** #dc143c [pool] — Crimson is paired with #790301 in 3 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #790301: 3 real palettes, including Heinz's brand system and State Farm's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #790301 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony: split] — Steel Blue is a split-complement of #790301: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/steelblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #790301: two real palettes: Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Cream** #fffdd0 [role] — Cream is the surface #790301 wants: a warm off-white that shares its undertone, so #790301 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.5:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.83:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ed0602 (4.63:1); AA: background → #a3a3a3 (4.56:1); AAA: text → #fd605d (7.01:1); AAA: background → #cccccc (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/790301-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#790301" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.