# #78dcde

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78dcde`
- RGB: rgb(120, 220, 222)
- HSL: hsl(181, 61%, 67%)
- OKLCH: oklch(0.835 0.094 197.2)
- Relative luminance: 0.6045
- Nearest named color: Cold Blue (#88dddd, Δ 1.483) — https://brandsweets.com/colors/cold-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/78dcde

## Tints & shades

- Tints (toward white): #84e0e1, #90e3e4, #9ce6e7, #a9e9ea, #b9edee, #c6f0f1, #d2f3f4, #def7f7, #eafafa, #f7fdfd
- Shades (toward black): #5fd6d8, #42cfd1, #30c3c5, #2aaaac, #249294, #1d7677, #175d5e, #114546, #0a2929, #041010

## Harmonies

- Complementary: #de7978
- Analogous: #78dead, #78a9de
- Triadic: #de78dc, #dcde78
- Split-complementary: #de78a9, #dead78
- Tetradic: #ad78de, #de7978, #a9de78

## Colors that go with #78dcde

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #78dcde: softer than #000 and cool enough to feel like part of the same palette. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #78dcde's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Astro (https://brandsweets.com/colors/brands/astro-build), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Max (https://brandsweets.com/colors/brands/max-com). — https://brandsweets.com/colors/deepskyblue
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #78dcde on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #78dcde in 4 real palettes, including Tiffany & Co.'s brand system and Frost & Ember, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 4 real palettes, including First Snow and Telehealth put Midnight Blue beside #78dcde, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Allbirds (https://brandsweets.com/colors/brands/allbirds-com). — https://brandsweets.com/colors/midnightblue
- **Plum** #dda0dd [harmony, pool: split] — Plum is a split-complement of #78dcde: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Blossom (https://brandsweets.com/palettes/light#blossom), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/plum
- **Slate Gray** #708090 [pool] — 8 real palettes, including Still Water and Dusty Blue put Slate Gray beside #78dcde, as the lead colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Ink Wash (https://brandsweets.com/palettes/dark#ink-wash). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #78dcde in 21 real palettes, including Mint Chip and Boeing's brand system, as the text colour against it. Seen in: Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Boeing (https://brandsweets.com/colors/brands/boeing-com), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #208283 (4.58:1); AA: background → #575757 (4.5:1); AAA: text → #186163 (7.17:1); AAA: background → #383838 (7.31:1)
- On black (#000000): 13.09:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Tiffany & Co.** — accent #81d8d0 (Δ 1.926) — https://brandsweets.com/colors/brands/tiffany-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78dcde-a2babe-d45992-1f272d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78dcde" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.