# #78bcdd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78bcdd`
- RGB: rgb(120, 188, 221)
- HSL: hsl(200, 60%, 67%)
- OKLCH: oklch(0.762 0.084 230.3)
- Relative luminance: 0.4518
- Nearest named color: Dolphin (#86c4da, Δ 2.926) — https://brandsweets.com/colors/dolphin
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/78bcdd

## Tints & shades

- Tints (toward white): #85c2e0, #91c8e3, #9dcee7, #a9d4ea, #badcee, #c6e2f1, #d2e9f4, #deeff7, #ebf5fa, #f7fbfd
- Shades (toward black): #60afd7, #43a1d0, #3193c4, #2b81ab, #256e93, #1e5976, #17465e, #113445, #0a1f29, #040c10

## Harmonies

- Complementary: #dd9a78
- Analogous: #78ddcd, #7889dd
- Triadic: #dd78bc, #bcdd78
- Split-complementary: #dd7889, #ddcd78
- Tetradic: #cd78dd, #dd9a78, #89dd78

## Colors that go with #78bcdd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #78bcdd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal), Mercury (https://brandsweets.com/colors/brands/mercury-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #78bcdd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Amber** #ffbf00 [pool] — Amber is paired with #78bcdd in 4 real palettes, including Blueprint and NBA's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Uber's brand system and Warp's brand system put Blue beside #78bcdd, as the accent. Seen in: Uber (https://brandsweets.com/colors/brands/uber-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Nursery and Estate put Blush Pink beside #78bcdd, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Crimson** #dc143c [pool] — Crimson is paired with #78bcdd in 4 real palettes, including Riot Games's brand system and JBL's brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #78bcdd in 4 real palettes, including PayPal's brand system and Learning App, as the accent. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #78bcdd: 5 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2a7da7 (4.58:1); AA: background → #454545 (4.58:1); AAA: text → #205f7e (7:1); AAA: background → #262626 (7.23:1)
- On black (#000000): 10.04:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78bcdd-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78bcdd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.