# #78b2e8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78b2e8`
- RGB: rgb(120, 178, 232)
- HSL: hsl(209, 71%, 69%)
- OKLCH: oklch(0.745 0.099 247.6)
- Relative luminance: 0.4166
- Nearest named color: Birdie Num Num (#89acda, Δ 2.654) — https://brandsweets.com/colors/birdie-num-num
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/78b2e8

## Tints & shades

- Tints (toward white): #85b9ea, #92c1ed, #9fc8ef, #acd0f1, #b9d7f3, #c2dcf5, #cfe4f7, #dcebf9, #e9f3fb, #f6fafe
- Shades (toward black): #5ea3e4, #3f91de, #2583da, #2070bc, #1b61a1, #164e83, #123f69, #0d2c4a, #081d30, #030a11

## Harmonies

- Complementary: #e8ae78
- Analogous: #78e8e6, #787ae8
- Triadic: #e878b2, #b2e878
- Split-complementary: #e8787a, #e8e678
- Tetradic: #e678e8, #e8ae78, #7ae878

## Colors that go with #78b2e8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #78b2e8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Sandy Brown** #f4a460 [harmony, pool: complementary] — Sandy Brown sits directly opposite #78b2e8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/sandybrown
- **Amber** #ffbf00 [pool] — Amber is paired with #78b2e8 in 4 real palettes, including NBA's brand system and Blueprint, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Canva's brand system put Blue beside #78b2e8, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #78b2e8 in 4 real palettes, including Learning App and PayPal's brand system, as the accent. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), PayPal (https://brandsweets.com/colors/brands/paypal-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #78b2e8: 7 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #78b2e8: 4 real palettes, including Patreon's brand system and Venmo's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 10 real palettes, including First Snow and Blue Mono put Midnight Blue beside #78b2e8, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2278c9 (4.57:1); AA: background → #404040 (4.61:1); AAA: text → #195994 (7.25:1); AAA: background → #212121 (7.16:1)
- On black (#000000): 9.33:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Max** — secondary #71b8f2 (Δ 1.873) — https://brandsweets.com/colors/brands/max-com
- **Calm** — secondary #87b3ee (Δ 1.952) — https://brandsweets.com/colors/brands/calm-com
- **Midjourney** — secondary #63b3ed (Δ 2) — https://brandsweets.com/colors/brands/midjourney-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78b2e8-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78b2e8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.