# #78aae2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78aae2`
- RGB: rgb(120, 170, 226)
- HSL: hsl(212, 65%, 68%)
- OKLCH: oklch(0.725 0.098 252)
- Relative luminance: 0.3823
- Nearest named color: Acapulco Dive (#65a7dd, Δ 2.346) — https://brandsweets.com/colors/acapulco-dive
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/78aae2

## Tints & shades

- Tints (toward white): #85b2e5, #92bae8, #9ec2ea, #abcaed, #b7d2f0, #c4daf3, #d1e2f5, #ddeaf8, #eaf2fb, #f7fafd
- Shades (toward black): #5f9add, #4287d7, #2c78ce, #2566b1, #205897, #1b497e, #153861, #0f2948, #09182a, #040a11

## Harmonies

- Complementary: #e2b178
- Analogous: #78dfe2, #7c78e2
- Triadic: #e278aa, #aae278
- Split-complementary: #e27c78, #dfe278
- Tetradic: #e278df, #e2b178, #78e27c

## Colors that go with #78aae2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #78aae2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #78aae2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #78aae2 in 6 real palettes, including NBA's brand system and Blueprint, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #78aae2, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Warp (https://brandsweets.com/colors/brands/warp-dev), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #78aae2 in 4 real palettes, including Learning App and Ahrefs's brand system, as the accent. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #78aae2: 6 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #78aae2: 4 real palettes, including Venmo's brand system and Patreon's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Emerald Green** #50c878 [harmony, pool: triadic] — Emerald Green completes a triad with #78aae2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2b75ca (4.67:1); AA: background → #3b3b3b (4.61:1); AAA: text → #205897 (7.23:1); AAA: background → #1c1c1c (7.02:1)
- On black (#000000): 8.65:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Coca-Cola** — secondary #6aaae4 (Δ 1.442) — https://brandsweets.com/colors/brands/coca-cola-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78aae2-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78aae2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.