# #789a2d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#789a2d`
- RGB: rgb(120, 154, 45)
- HSL: hsl(79, 55%, 39%)
- OKLCH: oklch(0.639 0.14 125.3)
- Relative luminance: 0.2729
- Nearest named color: Densetsu Green (#889911, Δ 2.183) — https://brandsweets.com/colors/densetsu-green
- Moods: neutral
- Page: https://brandsweets.com/colors/789a2d

## Tints & shades

- Tints (toward white): #8ab234, #9bc73d, #a7ce55, #b4d56d, #c0db84, #cae198, #d6e8b0, #e2efc8, #eff6df, #fbfdf7
- Shades (toward black): #6e8e29, #627e25, #597321, #4d631d, #435719, #374715, #2e3b11, #222b0d, #192009, #0c1005

## Harmonies

- Complementary: #4f2d9a
- Analogous: #9a862d, #419a2d
- Triadic: #2d789a, #9a2d78
- Split-complementary: #2d419a, #862d9a
- Tetradic: #2d9a86, #4f2d9a, #9a2d41

## Colors that go with #789a2d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #789a2d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Spotify's brand system and Rolex's brand system put Blue beside #789a2d, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Rolex (https://brandsweets.com/colors/brands/rolex-com), Unity (https://brandsweets.com/colors/brands/unity-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #789a2d in 5 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #789a2d: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #789a2d in 5 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Greige and Mushroom put Slate Gray beside #789a2d, as the lead colour. Seen in: Greige (https://brandsweets.com/palettes/neutral#greige), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #789a2d in 15 real palettes, including Undergrowth and Acer's brand system, as the surface under it. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Acer (https://brandsweets.com/colors/brands/acer-com), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #789a2d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #627e25 (4.64:1); AA: background → #262626 (4.65:1); AAA: text → #4a5f1c (7.13:1)
- On black (#000000): 6.46:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7ea22f (7.1:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/789a2d-b2bea2-4e66df-232d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#789a2d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.