# #789970

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#789970`
- RGB: rgb(120, 153, 112)
- HSL: hsl(108, 17%, 52%)
- OKLCH: oklch(0.647 0.07 139.6)
- Relative luminance: 0.2795
- Nearest named color: Bullfrog (#8a966a, Δ 2.352) — https://brandsweets.com/colors/bullfrog
- Moods: muted
- Page: https://brandsweets.com/colors/789970

## Tints & shades

- Tints (toward white): #86a47f, #91ac8b, #9fb79a, #abc0a5, #b9cab4, #c7d5c3, #d2ddcf, #e0e8de, #ebf0ea, #f9fbf9
- Shades (toward black): #6c8c63, #607d59, #577150, #4c6246, #40543b, #354531, #293626, #202a1e, #151b13, #090c08

## Harmonies

- Complementary: #917099
- Analogous: #8d9970, #70997c
- Triadic: #707899, #997078
- Split-complementary: #7c7099, #99708d
- Tetradic: #708d99, #917099, #997c70

## Colors that go with #789970

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #789970: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), N26 (https://brandsweets.com/colors/brands/n26-com), Puma (https://brandsweets.com/colors/brands/puma-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Lexus's brand system and Rolex's brand system put Blue beside #789970, as the supporting colour. Seen in: Lexus (https://brandsweets.com/colors/brands/lexus-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Unity (https://brandsweets.com/colors/brands/unity-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Rain Garden put Blush Pink beside #789970, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #789970 in 5 real palettes, including Kiln and Coastal, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Darkroom put Champagne beside #789970, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #789970: 7 real palettes, including Clean Beauty and Clay & Linen, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Atelier (https://brandsweets.com/palettes/elegant#atelier), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #789970 in 4 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #789970 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #607d59 (4.59:1); AA: background → #292929 (4.56:1); AAA: text → #475c42 (7.3:1)
- On black (#000000): 6.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7e9e76 (7.04:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/789970-a4bea2-7c4edf-1f2d23-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#789970" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.