# #78981f

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78981f`
- RGB: rgb(120, 152, 31)
- HSL: hsl(76, 66%, 36%)
- OKLCH: oklch(0.633 0.146 124)
- Relative luminance: 0.2655
- Nearest named color: Densetsu Green (#889911, Δ 2.162) — https://brandsweets.com/colors/densetsu-green
- Moods: vivid
- Page: https://brandsweets.com/colors/78981f

## Tints & shades

- Tints (toward white): #8cb224, #a0cb2a, #b0d841, #badd5a, #c5e273, #cfe88d, #daeda6, #e6f3c4, #f1f8dd, #fbfdf7
- Shades (toward black): #6e8c1d, #647f1a, #576e17, #4d6114, #435511, #39480f, #2f3b0c, #212a09, #171e06, #0d1103

## Harmonies

- Complementary: #401f98
- Analogous: #987c1f, #3b981f
- Triadic: #1f7898, #981f78
- Split-complementary: #1f3b98, #7c1f98
- Tetradic: #1f987c, #401f98, #981f3b

## Colors that go with #78981f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #78981f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Spotify's brand system put Blue beside #78981f, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Spotify (https://brandsweets.com/colors/brands/spotify), Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #78981f in 4 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #78981f in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #78981f: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #78981f in 6 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Greige and Mushroom put Slate Gray beside #78981f, as the lead colour. Seen in: Greige (https://brandsweets.com/palettes/neutral#greige), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/slategray
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #78981f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #647f1a (4.57:1); AA: background → #262626 (4.55:1); AAA: text → #495d13 (7.35:1)
- On black (#000000): 6.31:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7fa121 (7.02:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78981f-b3bea2-4e6edf-232d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78981f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.