# #78981b

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78981b`
- RGB: rgb(120, 152, 27)
- HSL: hsl(75, 70%, 35%)
- OKLCH: oklch(0.633 0.148 123.8)
- Relative luminance: 0.2653
- Nearest named color: Densetsu Green (#889911, Δ 2.165) — https://brandsweets.com/colors/densetsu-green
- Moods: vivid
- Page: https://brandsweets.com/colors/78981b

## Tints & shades

- Tints (toward white): #8db21f, #a5d025, #b3dc38, #bde052, #c8e670, #d2ea8a, #dcefa4, #e6f4be, #f2f9dc, #fcfdf6
- Shades (toward black): #6e8b18, #647e16, #5a7114, #4f6412, #45570f, #37450c, #2d380a, #222b08, #181e05, #0e1103

## Harmonies

- Complementary: #3a1b98
- Analogous: #98781b, #3a981b
- Triadic: #1b7898, #981b78
- Split-complementary: #1b3a98, #781b98
- Tetradic: #1b9878, #3a1b98, #981b3a

## Colors that go with #78981b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #78981b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Spotify's brand system put Blue beside #78981b, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Spotify (https://brandsweets.com/colors/brands/spotify), Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #78981b in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #78981b: 4 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Slate Gray** #708090 [pool] — 4 real palettes, including Greige and Mushroom put Slate Gray beside #78981b, as the lead colour. Seen in: Greige (https://brandsweets.com/palettes/neutral#greige), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #78981b in 13 real palettes, including Undergrowth and Acer's brand system, as the surface under it. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Acer (https://brandsweets.com/colors/brands/acer-com), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #78981b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #78981b in 3 real palettes, including Farmers Market and Wellness, as the lead colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Wellness (https://brandsweets.com/palettes/warm#wellness), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/chocolate

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #647e16 (4.63:1); AA: background → #262626 (4.54:1); AAA: text → #4c5f11 (7.11:1)
- On black (#000000): 6.31:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #83a51d (7.36:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78981b-b4bea2-4e70df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78981b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.