# #78969b

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78969b`
- RGB: rgb(120, 150, 155)
- HSL: hsl(189, 15%, 54%)
- OKLCH: oklch(0.652 0.034 208.8)
- Relative luminance: 0.2817
- Nearest named color: Cavolo Nero (#72939e, Δ 1.365) — https://brandsweets.com/colors/cavolo-nero
- Moods: cool, muted
- Page: https://brandsweets.com/colors/78969b

## Tints & shades

- Tints (toward white): #849fa4, #92abaf, #9eb4b7, #adbfc2, #b9c8cb, #c4d1d4, #d3ddde, #dfe6e7, #edf1f2, #f9fafb
- Shades (toward black): #6a8a90, #5f7c81, #556e72, #4a6064, #3f5255, #344446, #293638, #1e2729, #14191a, #090b0c

## Harmonies

- Complementary: #9b7d78
- Analogous: #789b8f, #78849b
- Triadic: #9b7896, #969b78
- Split-complementary: #9b7884, #9b8f78
- Tetradic: #8f789b, #9b7d78, #849b78

## Colors that go with #78969b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #78969b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #78969b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Terracotta** #e2725b [harmony, pool: complementary] — Terracotta sits directly opposite #78969b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/terracotta
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Rain Garden put Blush Pink beside #78969b, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #78969b in 4 real palettes, including Kiln and Coastal, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #78969b in 4 real palettes, including Oatmeal and Clay & Linen, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #78969b: 7 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Peacock (https://brandsweets.com/palettes/vivid#peacock), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Open House and Ford's brand system put Midnight Blue beside #78969b, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Ford (https://brandsweets.com/colors/brands/ford-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5d797e (4.66:1); AA: background → #292929 (4.6:1); AAA: text → #455a5e (7.3:1)
- On black (#000000): 6.63:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7e9ba0 (7.08:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78969b-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78969b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.