# #78952d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78952d`
- RGB: rgb(120, 149, 45)
- HSL: hsl(77, 54%, 38%)
- OKLCH: oklch(0.627 0.133 123.8)
- Relative luminance: 0.2568
- Nearest named color: Bitter Leaf (#669841, Δ 2.335) — https://brandsweets.com/colors/bitter-leaf
- Moods: neutral
- Page: https://brandsweets.com/colors/78952d

## Tints & shades

- Tints (toward white): #8aad34, #9dc43b, #a9cb52, #b5d26a, #c0d981, #cce199, #d8e8b0, #e4efc8, #eff6e0, #fbfdf7
- Shades (toward black): #6e8929, #627a24, #586e21, #4c5e1c, #425219, #394715, #2c3710, #232b0d, #161b08, #0d1005

## Harmonies

- Complementary: #4a2d95
- Analogous: #957f2d, #43952d
- Triadic: #2d7895, #952d78
- Split-complementary: #2d4395, #7f2d95
- Tetradic: #2d957f, #4a2d95, #952d43

## Colors that go with #78952d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #78952d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Rolex's brand system and Instacart's brand system put Blue beside #78952d, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #78952d in 5 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #78952d in 5 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Cider (https://brandsweets.com/palettes/warm#cider), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #78952d: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #78952d in 6 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Mushroom and Greige put Slate Gray beside #78952d, as the lead colour. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Greige (https://brandsweets.com/palettes/neutral#greige), Atelier (https://brandsweets.com/palettes/elegant#atelier), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slategray
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #78952d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #657e26 (4.6:1); AA: background → #242424 (4.54:1); AAA: text → #4c5e1c (7.18:1)
- On black (#000000): 6.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #81a130 (7.07:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78952d-b3bea2-4e6bdf-232d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78952d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.