# #7894ab

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7894ab`
- RGB: rgb(120, 148, 171)
- HSL: hsl(207, 23%, 57%)
- OKLCH: oklch(0.653 0.047 243.3)
- Relative luminance: 0.2811
- Nearest named color: Cavolo Nero (#72939e, Δ 2.158) — https://brandsweets.com/colors/cavolo-nero
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7894ab

## Tints & shades

- Tints (toward white): #859eb2, #91a8ba, #9eb2c2, #aabcca, #bac8d4, #c7d2dc, #d3dce4, #e0e6eb, #ecf0f3, #f9fafb
- Shades (toward black): #6887a1, #5a7890, #516b81, #475e71, #3d5161, #31414e, #27343f, #1d272f, #12171c, #080a0d

## Harmonies

- Complementary: #ab8f78
- Analogous: #78aba8, #787bab
- Triadic: #ab7894, #94ab78
- Split-complementary: #ab787b, #aba878
- Tetradic: #a878ab, #ab8f78, #7bab78

## Colors that go with #7894ab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7894ab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #7894ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Rain Garden put Blush Pink beside #7894ab, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7894ab: 5 real palettes, including Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7894ab: 6 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Open House and Plaid's brand system put Midnight Blue beside #7894ab, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Plaid (https://brandsweets.com/colors/brands/plaid-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #7894ab: 5 real palettes, including Ink Wash and First Snow, as the lead colour. Seen in: Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), First Snow (https://brandsweets.com/palettes/cool#first-snow), Stone (https://brandsweets.com/palettes/neutral#stone), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7894ab in 5 real palettes, including Confluent's brand system and Sephora's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Sephora (https://brandsweets.com/colors/brands/sephora-com), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5a7890 (4.64:1); AA: background → #292929 (4.59:1); AAA: text → #455b6e (7.06:1)
- On black (#000000): 6.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7e99ae (7.05:1)

## Curated palettes containing it

- **Arctic** (clean, cool, minimal) — #0f1b2d, #7d93a8, #0ea5e9, #ffffff — Navy type on white with an ice-blue accent: crisp and corporate without going grey. — tool: https://brandsweets.com/palettes/new/0f1b2d-7d93a8-0ea5e9-ffffff — collection: https://brandsweets.com/palettes/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7894ab-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7894ab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.