# #7883ed

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7883ed`
- RGB: rgb(120, 131, 237)
- HSL: hsl(234, 76%, 70%)
- OKLCH: oklch(0.65 0.157 276.6)
- Relative luminance: 0.2634
- Nearest named color: Orchid (#7a81ff, Δ 2.817) — https://brandsweets.com/colors/orchid-2
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/7883ed

## Tints & shades

- Tints (toward white): #8690ee, #939df0, #9ca5f2, #aab1f3, #b7bdf5, #c5caf7, #d2d6f9, #dbdefa, #e9eafc, #f6f7fe
- Shades (toward black): #5967e8, #3e4fe5, #1f32e0, #1b2cc5, #1725a6, #121e87, #0f186c, #0a114c, #070b31, #020412

## Harmonies

- Complementary: #ede178
- Analogous: #78beed, #a778ed
- Triadic: #ed7884, #84ed78
- Split-complementary: #eda778, #beed78
- Tetradic: #ed78be, #ede178, #78eda7

## Colors that go with #7883ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7883ed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Disney (https://brandsweets.com/colors/brands/disney-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #7883ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7883ed in 7 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Qualcomm's brand system and Unity's brand system put Blue beside #7883ed, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7883ed: 9 real palettes, including Blueprint and Patreon's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7883ed: 12 real palettes, including Coursera's brand system and Apple's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #7883ed in 4 real palettes, including Liquid Death's brand system and Disney's brand system, as the accent. Seen in: Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Disney (https://brandsweets.com/colors/brands/disney-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Blue Mono and Discord's brand system put Midnight Blue beside #7883ed, as the text colour against it. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Discord (https://brandsweets.com/colors/brands/discord), Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5967e8 (4.64:1); AA: background → #262626 (4.52:1); AAA: text → #2c3ee2 (7.26:1)
- On black (#000000): 6.27:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8690ee (7.24:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7883ed-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7883ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.