# #787fba

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#787fba`
- RGB: rgb(120, 127, 186)
- HSL: hsl(234, 32%, 60%)
- OKLCH: oklch(0.615 0.09 278.2)
- Relative luminance: 0.2272
- Nearest named color: Aster (#867ba9, Δ 3.101) — https://brandsweets.com/colors/aster
- Moods: cool, muted
- Page: https://brandsweets.com/colors/787fba

## Tints & shades

- Tints (toward white): #868cc1, #9399c8, #9da2cd, #abafd4, #b8bcdb, #c6c9e2, #d3d5e8, #dddfee, #ebecf5, #f8f9fc
- Shades (toward black): #646caf, #555da5, #4b5291, #424880, #373d6c, #2d3158, #242847, #1a1c32, #111322, #07080d

## Harmonies

- Complementary: #bab378
- Analogous: #78a0ba, #9278ba
- Triadic: #ba787f, #7fba78
- Split-complementary: #ba9278, #a0ba78
- Tetradic: #ba78a0, #bab378, #78ba92

## Colors that go with #787fba

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #787fba: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #787fba in 8 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #787fba: 6 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #787fba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #787fba in 6 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #787fba: 7 real palettes, including Telegram's brand system and Astro's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #787fba: 15 real palettes, including Dusk and Campus, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #787fba: 4 real palettes, including Honda's brand system and Wendy's's brand system, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), AT&T (https://brandsweets.com/colors/brands/att-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.79:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #686fb1 (4.67:1); AA: background → #1a1a1a (4.59:1); AAA: text → #4c5394 (7.07:1)
- On black (#000000): 5.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8d92c4 (7.04:1)

## Brands using this color

- **Plaid** — primary #6f80b1 (Δ 1.978) — https://brandsweets.com/colors/brands/plaid-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/787fba-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#787fba" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.