# #787da5

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#787da5`
- RGB: rgb(120, 125, 165)
- HSL: hsl(233, 20%, 56%)
- OKLCH: oklch(0.601 0.061 278.8)
- Relative luminance: 0.2138
- Nearest named color: Aster (#867ba9, Δ 2.253) — https://brandsweets.com/colors/aster
- Moods: cool, muted
- Page: https://brandsweets.com/colors/787da5

## Tints & shades

- Tints (toward white): #8589ad, #9195b6, #a0a4c0, #acb0c8, #b9bbd0, #c5c7d8, #d1d3e0, #e0e2eb, #ededf3, #f9f9fb
- Shades (toward black): #696f9b, #5e638d, #52567a, #474c6b, #3d415c, #33364d, #292b3d, #1d1e2b, #12131c, #08090c

## Harmonies

- Complementary: #a5a078
- Analogous: #7894a5, #8a78a5
- Triadic: #a5787e, #7ea578
- Split-complementary: #a58a78, #94a578
- Tetradic: #a57894, #a5a078, #78a58a

## Colors that go with #787da5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #787da5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #787da5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #787da5: 5 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #787da5 in 6 real palettes, including Retro Pop and Marvel's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #787da5: 4 real palettes, including Telegram's brand system and Astro's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #787da5: 10 real palettes, including Campus and Dusk, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Dusk (https://brandsweets.com/palettes/cool#dusk), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #787da5: 4 real palettes, including Honda's brand system and Newsprint, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Wendy's (https://brandsweets.com/colors/brands/wendys-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #787da5 in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.98:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6c729d (4.63:1); AA: background → #171717 (4.5:1); AAA: text → #52567a (7.07:1)
- On black (#000000): 5.28:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9195b6 (7.18:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/787da5-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#787da5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.