# #787d3b

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#787d3b`
- RGB: rgb(120, 125, 59)
- HSL: hsl(65, 36%, 36%)
- OKLCH: oklch(0.57 0.089 112.8)
- Relative luminance: 0.1898
- Nearest named color: Beyond the Pines (#688049, Δ 2.397) — https://brandsweets.com/colors/beyond-the-pines
- Moods: neutral
- Page: https://brandsweets.com/colors/787d3b

## Tints & shades

- Tints (toward white): #8b9245, #9fa64e, #afb663, #b9bf78, #c4c98d, #cfd3a1, #daddb6, #e6e8ce, #f1f2e3, #fbfcf8
- Shades (toward black): #6d7236, #636831, #565a2a, #4c5026, #424521, #383b1c, #2e3117, #212310, #17180b, #0d0e07

## Harmonies

- Complementary: #403b7d
- Analogous: #7d613b, #567d3b
- Triadic: #3b777d, #7d3b77
- Split-complementary: #3b567d, #613b7d
- Tetradic: #3b7d61, #403b7d, #7d3b56

## Colors that go with #787d3b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #787d3b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #787d3b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Kia's brand system put Blue beside #787d3b, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Bramble put Champagne beside #787d3b, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #787d3b: 4 real palettes, including Wellness and Clay & Linen, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #787d3b: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #787d3b: 4 real palettes, including Spline's brand system and Notion's brand system, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Notion (https://brandsweets.com/colors/brands/notion), Miro (https://brandsweets.com/colors/brands/miro-com), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #787d3b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Xbox (https://brandsweets.com/colors/brands/xbox-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #747939 (4.63:1); AA: background → #0a0a0a (4.52:1); AAA: text → #565a2a (7.26:1)
- On black (#000000): 4.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #959c49 (7.13:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/787d3b-b8bea2-4e88df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#787d3b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.