# #7874fb

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7874fb`
- RGB: rgb(120, 116, 251)
- HSL: hsl(242, 94%, 72%)
- OKLCH: oklch(0.632 0.195 280.5)
- Relative luminance: 0.2345
- Nearest named color: Orchid (#7a81ff, Δ 3.127) — https://brandsweets.com/colors/orchid-2
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/7874fb

## Tints & shades

- Tints (toward white): #8783fb, #918dfb, #9f9cfc, #a9a6fc, #b7b5fd, #c6c4fd, #cfcefd, #dddcfe, #e7e6fe, #f5f5ff
- Shades (toward black): #5752fa, #362ff9, #1912f8, #0e07df, #0c06bc, #0a0599, #080477, #060359, #030236, #010114

## Harmonies

- Complementary: #f6fb74
- Analogous: #74b3fb, #bc74fb
- Triadic: #fb7974, #74fb79
- Split-complementary: #fbbc74, #b3fb74
- Tetradic: #fb74b3, #f6fb74, #74fbbc

## Colors that go with #7874fb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #7874fb in 7 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Qualcomm's brand system and Penpot's brand system put Blue beside #7874fb, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7874fb: 4 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7874fb in 5 real palettes, including Marvel's brand system and Behance's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7874fb: 8 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7874fb: 9 real palettes, including Coursera's brand system and Fivetran blue's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #7874fb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7874fb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.69:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6661fa (4.51:1); AA: background → #1c1c1c (4.62:1); AAA: text → #362ff9 (7.16:1)
- On black (#000000): 5.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8c88fb (7.03:1)

## Brands using this color

- **Linear** — accent #7170ff (Δ 1.585) — https://brandsweets.com/colors/brands/linear

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7874fb-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7874fb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.