# #78723f

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78723f`
- RGB: rgb(120, 114, 63)
- HSL: hsl(54, 31%, 36%)
- OKLCH: oklch(0.545 0.071 102.6)
- Relative luminance: 0.1639
- Nearest named color: Garden Weed (#786e38, Δ 1.181) — https://brandsweets.com/colors/garden-weed
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/78723f

## Tints & shades

- Tints (toward white): #8c864a, #a09954, #b0a969, #bab47d, #c5c091, #cfcba5, #dad7b9, #e6e4d0, #f1f0e4, #fbfbf8
- Shades (toward black): #6e693a, #645f35, #57532e, #4d4928, #434023, #39361e, #2f2d19, #212012, #17160c, #0d0d07

## Harmonies

- Complementary: #3f4578
- Analogous: #78563f, #61783f
- Triadic: #3f7873, #733f78
- Split-complementary: #3f6178, #563f78
- Tetradic: #3f7856, #3f4578, #783f61

## Colors that go with #78723f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #78723f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #78723f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #78723f, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #78723f: 6 real palettes, including Clay & Linen and Wellness, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #78723f in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #78723f: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #78723f: 4 real palettes, including Miro's brand system and Notion's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Notion (https://brandsweets.com/colors/brands/notion), Spline (https://brandsweets.com/colors/brands/spline-design), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #78723f in 4 real palettes, including Bookshop and Subaru's brand system, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Subaru (https://brandsweets.com/colors/brands/subaru-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5e5931 (7.12:1)
- On black (#000000): 4.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7c7641 (4.52:1); AA: background → #f5f5f5 (4.5:1); AAA: text → #a09954 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78723f-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78723f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.